Klyne

Visual Identity Packaging Bottle Design Graphic Design Brand Assets

KLYNE approached us to create a fragrance brand for a generation that sees identity as fluid, emotional, and unapologetically individual. Rooted in the thought “A breath, held in KLYNE. A mood, made wearable. A subtle shift, within.” we built a calm yet magnetic brand world centered around mood, ritual, and self-expression and translated it to visual cues, bottle and the packaging.

Amal & Hari

Co-founders

“The team was deeply involved throughout the journey — from exploring bottle vendors and packaging textures to refining multiple iterations despite project delays. Their approach felt highly collaborative, and the final visual identity came out feeling distinctly Gen Z, international, and emotionally fresh. The unique bottle silhouette especially elevated the entire narrative and gave KLYNE a strong visual presence from day one.”

VISUAL IDENTITY

We crafted a visual identity that feels fluid, atmospheric, and emotionally expressive — combining rounded typography, symbolic arches, saturated color accents, and immersive noise-gradient visuals to create a modern language of wearable moods.

BOTTLE DESIGN

The bottle and packaging were designed as one cohesive emotional experience. A unique sculptural bottle silhouette - balancing clean geometry with soft, fluid contours — became a defining part of KLYNE’s visual identity, giving the brand a distinctive and instantly recognizable presence. Each bottle features atmospheric gradient transitions inspired by the mood of its variant.

PACKAGING DESIGN

The packaging was designed as an extension of the fragrance experience — immersive, emotive, and visually striking. Every box features a contrasting symbolic object that creates a strong visual interplay between softness and structure. The rigid box opens from the top, turning the unboxing into a slow, intentional ritual rather than a functional interaction. Soft matte textures, spacious compositions, and emotionally driven artwork together create packaging that feels contemporary, collectible, and deeply sensory.