Remih by Inditress

Visual Identity Packaging Graphic Design Brand Assets Social Media

For REMiH by Inditress, the client approached us to build a premium visual identity and packaging system for their transition from an unbranded export business to a branded salon-focused offering in India. The challenge was to position REMiH as a luxurious, honest, and high-quality B2B2C hair extension brand rooted in authentic Indian Remy Hair. We developed a sophisticated brand language, premium packaging system, and a cohesive launch communication toolkit that helped elevate the brand’s perception across salon and professional beauty spaces.

Deepak Garg

Founder

“Working with DopeSoul Studio was an incredible experience. What started as a packaging project evolved into a complete visual identity journey because they helped us truly understand the long-term value of branding for a premium business like ours. The turnaround times were exceptionally fast, and the quality of work consistently exceeded expectations, which is why we kept coming back for more. Honest, ethical, talented, and genuinely kind to work with. Their ability to balance business thinking with strong design sensibilities is a rare combination."

VISUAL IDENTITY

The visual identity for REMiH was crafted to embody a bold, cosmopolitan, and sophisticated personality while reflecting the elegance and luxury of premium natural hair. The design language embraced a clean and modern aesthetic with understated luxury at its core. Wavy monoline patterns and soft arches were introduced as signature graphic elements to create a subtle connection with the fluidity and movement of hair.

PACKAGING DESIGN

The packaging design followed a clean, premium, and uncluttered aesthetic to help the products stand out within visually crowded salon environments. A unique window element was introduced that revealed part of the model’s face and hair, creating an interactive reveal as the product was pulled out, subtly showcasing the quality and length of the extensions in a more engaging and tactile manner. Combined with refined typography and minimal layouts, the overall packaging system felt elegant, modern, and salon-luxury oriented.

GRAPHIC DESIGN - SCALABLE VISUAL LANGUAGE

The flowing hair visual language was adapted into a cleaner and more scalable illustration system for secondary packaging and salon activations and promotions. Beyond packaging, the visual identity was extended across launch collaterals including standees, banners, badges, and social media creatives. A cohesive graphic system using flowing hair illustrations, signature monolines, and minimal luxury aesthetics ensured strong brand consistency across all touchpoints while reinforcing REMiH’s premium and aspirational positioning.